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APT Guided Tours & River Cruises


The APT Difference

APT is a leading travel company offering a choice of Luxury (5*) and Premium (4*) escorted holidays and river cruises to a range of exotic and remote destinations around the world. With origins back to 1927, we have a clear understanding of what makes the perfect holiday, and enjoy going the extra mile to ensure our customers have a life-enriching experience.

Fully Inclusive & Guaranteed

Our prices cover all the essentials, including sightseeing, accommodation and meals as detailed in your itinerary; plus overseas transfers, airport taxes, luggage porterage, tipping and return flights from the UK - so you can relax knowing exactly where you stand with your holiday budget.

Awards & Accolades

We have recently won our third prestigious Telegraph Travel Award. In 2017, readers voted us ‘Best Escorted Tour Operator’ and runner up ‘Best River Cruise’. This together with many other accolades, including a five-star Trustpilot rating, proves that when you choose to travel with APT, you are choosing to travel with the very best.

Expert Local Knowledge

A dedicated Tour or Cruise Director will accompany you throughout your journey to ensure that everything runs smoothly, while the knowledge of expert local guides will enhance your journey. Through them, the place, its history, people and culture will come to life before your eyes.

Unforgettable Experiences

The best thing about memories is making them.  Our holidays have been designed to do just that.  You’ll enjoy our special Signature or Insider Experiences - unique or exclusive activities that have been carefully designed to provide you with an insight into the history, culture, lifestyle or cuisine of each destination, at no extra cost.

Book with Confidence

You will always enjoy complete peace of mind when you book with APT. Not only are we a member of the Association of British Travel Agents (ABTA), but our air-inclusive packages are fully bonded with the Civil Aviation Authority’s Air Travel Organisers' Licence (ATOL) scheme.

The APT Club

Once you have booked with APT, we invite you to join the APT Club, offering a range of exclusive member-only benefits.